idle-wood co. is the independent design practice of maxwell george, specializing in visual identity, packaging, and communications for artists and entreprenuers, restaurants and small businesses, and non-profit organizations.
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Pally Pils. Naming, copy, illustration, and packagaing for Pasta & Provisions’s flagship Italian pilsner.
[2026]
Inday’s Bar & Restaurant. Mascot illustration for Williamsburg’s new Indian staple.
[2026]
Pasta & Provisions. Identity rebrand for Charlotte’s original fresh pasta company, family owned and operated since 1992.
[2025]
The Joy of Making Music. Visual identity and art direction for Lucas Murray’s music production platform and video series.
[2025]
The Best Medicine. Tabloid newspaper and party flyer for photographer Wesley Verhoeve’s portrait project celebrating the English-language comedy scene in Amsterdam. Images courtesy Wesley.
[2025]
“Days Gone By”. Graphics and titles for Midlake’s music video starring James Lance, directed by Taylor McFadden for i play different productions. Featuring handstyle graffiti by Krave.
[2025]
Hump Day Sessions. Icon and monthly flyers for Simon Thomas George’s Wednesday invitational gig in Brooklyn.
[2025]
“Flowers”. Titles and credits for Nathaniel Rateliff and Gregory Alan Isakov’s music video, directed by Taylor McFadden for i play different productions.
[2025]
NYC Wedding. Invitation set and monogram for Jenn and Matt, printed in Queens.
[2025]
Process Workbooks, Vol. 1-4. Ongoing series of digital photography workbooks for Wesley Verhoeve’s PROCESS newsletter and photoclub.
[2024 – ongoing]
i play different. Visual identity and website for the women-owned film production company.
[2025]
“Lovers”. Titles, credits, key art, and neon prop for Taylor McFadden’s debut film centered around a group of old friends and their epynomous local dive. Images courtesy Taylor.
[2024]
NOTICE: Journal Vol. 1. Cover with custom typography for photographer Wesley Verhoeve’s chapbook, inspired by the Amsterdam School.
[2024]
“JUMBOTRON”. Key art for Jack Solomon’s short film.
[2024]
P.P.T.R. Roosters. Identity and apparel for the Prospect Park Touch Rugby club, playing in Brooklyn since 1999.
[2023]
chur. Variable identity for a marketing agency specializing in the outdoor industry, inspired by the founder’s love for rivers. Images courtesy Cooper Lambla.
[2021][CONCEPT]
All work and imagery property of idle-wood co. and its associates © 2026